Junior Copywriter

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Overview - Ford

VML is one of the lead marketing communications agencies for Ford Motor Company across Europe. Working within a wider WPP team with other key WPP OpCos, we are responsible for the development of Fords marketing strategy and communications plan. Our Ford client is in the midst of an exciting marketing transformation, shifting from traditional brand-focused approaches to a dynamic, CRM and performance-led strategy aimed at driving sales growth.

The role:

• As a junior copywriter you will review and write compelling, beautifully constructed copy across e-mails, social posts and radio scripts for both B2C & B2B
• Generate fresh and effective copy in response to creative briefs.
• Demonstrate a strong understanding and knowledge of consumer behaviour in all relevant channels.
• Write with speed, consistency, accuracy and creative flair. Able to respond positively to feedback from client and to meet their comments.
• Demonstrate excellent grammar and spelling skills, which require minimal amends from proofreading.
• High levels of accuracy and attention to detail.
• Manage multiple projects and deadlines and to accommodate priority tasks.
• Work closely with the Account Teams and Creative Lead to deliver excellence in the creative response.
• Build trusting relationships with colleagues and clients alike.
• Contribute to culture in the creative department and whole agency
• Work collaboratively – recognises the value and responsibility of working in a team and seeks to maintain and build effective relationships both internally and externally.
• Demonstrates passion – approaches all tasks in a wholehearted and enthusiastic manner.
• Recognise the need for management support when necessary.

Key Tasks

• Reviewing central copy translations and correcting for local language requirements
• Writing local copy for campaign headlines, CRM, NWP and Radio activity
• Working with production hub creative resource to develop local campaigns and to localise central activity
• Working with creative lead to provide creative recommendations based on market and competitive activity

Whats in it for You?

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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